Press Release

Press Release

Massanutten Resort to Host 25th Annual Summer Jam

Guests will enjoy three bands, fireworks display, regional food trucks, & kids’ activities during July 3rd festival.

Massanutten, Va. – July 1, 2024: Massanutten Resort is excited to announce the return of its annual Summer Jam Festival taking place on Wednesday, July 3, from 5-10 PM. The festival will feature live music, kids' activities, beer & wine, food trucks, and fireworks to cap off the evening. All proceeds will benefit the Rockingham Harrisonburg SPCA, a non-profit organization dedicated to rescuing, rehabilitating, and rehoming animals.

"This event is a long-standing collaboration between our community, the RH-SPCA, and Massanutten. Revenues from this event go directly towards critical programming and services provided by the Rockingham Harrisonburg SPCA. To be able to produce one of the premier summer concerts in our Commonwealth while also giving back to an important, local organization is an honor for me." said Sarah Elson, Director of Resort Marketing at Massanutten Resort. "A heartfelt thanks to our gold sponsors, Cross Keys Vineyards, Blue Ridge Beverage, The Dayton Market, Molson Coors, Green Valley Bookfair and iHeart Radio, and all of our other sponsors, volunteers, and internal Resort teams, for helping put on an unforgettable night of fun and celebration."

The event will feature activities for the families such as tie dying, axe throwing, flower crown making, as well as yard games like Giant Jenga, Connect Four, and more. Guests will enjoy delectable food from area food vendors like Your Pie Pizza, K's Grill, Massanutten Base Camp, Big Fat Daddy’s, Bayou Kitchen, Kettle Corn, and Nothing Bundt Cakes.  The beer line up will feature Miller Lite, Coors Light, Blue Moon, Leinenkugel Summer Shandy, Peroni, Coors Banquet, Sam Adams Boston Lager, Sam Adams Summer Ale, Twisted Tea, Truly Wild Berry, Angry Orchard, and Dogfish Head Blood Orange & Mango Vodka Crush. The wine selection will include favorites from Cross Keys Vineyards.

The 2024 Summer Jam band line-up is impressive and will give the audience a taste of almost all genres of music. Summer Jam will kick off with a duo featuring Blake Christiana of Yarn & Joey Recchio from Big Daddy Love from 5 - 6 pm. The Parker Barrow Project, a blues-infused Southern rock band, will follow with their 10-piece band from 6:30 - 8 pm. To conclude, Sandy B & The Allstars will perform an array of tunes, covering everything from Top 40 Hits, Motown, Rock n Roll, Pop, Funk, Soul, and R&B from 8:30 - 10 pm. The fireworks show will round out the evening.

Massanutten Resort is offering an exclusive lodging package for Summer Jam, featuring a 10% discount on all lodging options and the option to add Summer Jam tickets. This package is available for stays from July 1 through July 6, 2024, and allows guests to purchase up to six Summer Jam tickets. A minimum stay of two nights is required.

From now until July 2, guests can take advantage of the advance ticket price of only $15. Admission for children aged six or younger is complimentary. Unless the event sells out in advance, tickets will be available at the gate for $25.